Description
Digital Marketing Course: Comprehensive Outline, Syllabus, and Pricing
Course Title: Advanced Digital Marketing Certification Course
Course Overview: This comprehensive Digital Marketing course is designed to equip learners with the essential skills and knowledge required to excel in the digital marketing landscape. The course covers all key aspects of digital marketing, including SEO, SEM, content marketing, social media marketing, email marketing, analytics, and more. Whether you are a beginner or looking to enhance your existing skills, this course will provide you with the tools needed to develop effective digital marketing strategies.
Course Duration: 3 Months (12 Weeks)
Course Format:
- Online live sessions
- Self-paced video tutorials
- Interactive assignments and quizzes
- Real-world projects and case studies
- Discussion forums and peer interaction
- One-on-one mentorship sessions
Course Pricing: INR 50,000 (with EMI options available)
Course Outline and Syllabus
Week 1-2: Introduction to Digital Marketing
- Introduction to Digital Marketing:
- Definition and scope of digital marketing
- Importance of digital marketing in the modern business environment
- Key components of digital marketing strategies
- Digital Marketing Channels:
- Overview of various digital marketing channels
- Differences between traditional and digital marketing
Week 3-4: Website Planning and Development
- Website Planning:
- Understanding the purpose and goals of a website
- Identifying target audience and user personas
- Website Development:
- Basics of website design and development
- User experience (UX) and user interface (UI) design
- Content management systems (CMS) and website builders
Week 5-6: Search Engine Optimization (SEO)
- Introduction to SEO:
- Understanding search engines and their algorithms
- Importance of SEO in digital marketing
- On-Page SEO:
- Keyword research and analysis
- Meta tags, headers, and content optimization
- URL structure and internal linking
- Off-Page SEO:
- Link building strategies
- Social bookmarking and online directories
- Guest blogging and influencer outreach
- Technical SEO:
- Website speed and performance optimization
- Mobile SEO and responsive design
- XML sitemaps and robots.txt
Week 7-8: Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising
- Introduction to SEM:
- Differences between SEO and SEM
- Overview of SEM tools and platforms
- PPC Advertising:
- Google Ads and Bing Ads fundamentals
- Setting up and managing PPC campaigns
- Keyword bidding strategies and ad auctions
- Writing effective ad copies and extensions
- Campaign Analysis and Optimization:
- Tracking and measuring PPC performance
- A/B testing and conversion rate optimization
- Budget management and bid adjustments
Week 9-10: Social Media Marketing (SMM)
- Introduction to SMM:
- Importance of social media in digital marketing
- Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Social Media Strategies:
- Creating a social media marketing plan
- Content creation and curation
- Engaging with audiences and community management
- Paid Social Media Advertising:
- Setting up and managing paid campaigns on social media
- Targeting options and audience segmentation
- Measuring and optimizing ad performance
Week 11: Content Marketing and Email Marketing
- Content Marketing:
- Importance of content in digital marketing
- Types of content (blogs, videos, infographics, etc.)
- Content creation and distribution strategies
- Email Marketing:
- Building an email list and segmentation
- Crafting effective email campaigns
- Automation and drip campaigns
- Analyzing email marketing metrics
Week 12: Web Analytics and Conversion Rate Optimization (CRO)
- Web Analytics:
- Introduction to web analytics tools (Google Analytics, etc.)
- Setting up and configuring analytics accounts
- Tracking key metrics and generating reports
- Conversion Rate Optimization (CRO):
- Understanding conversion rates and user behavior
- A/B testing and multivariate testing
- Strategies to improve website conversions
Additional Features
- Capstone Project: Real-world project to apply all learned concepts.
- Certification: Upon successful completion, receive a certification recognized by industry leaders.
- Job Assistance: Resume building, interview preparation, and job placement support.
- Lifetime Access: Access to course materials and updates for life.
Pricing Details
- Full Course Fee: INR 50,000
- EMI Options: Available at INR 20,000/month over 3 months
- Early Bird Discount: Enroll early to get a 10% discount.
- Group Discount: Enroll in a group of 3 or more to receive a 15% discount each.
Enroll Today!
Join our Advanced Digital Marketing Certification Course and take the first step towards mastering the art of digital marketing. Whether you’re looking to boost your career, grow your business, or start a new venture, our course will provide you with the skills and knowledge needed to succeed in the digital world.
For more information and to enroll, visit [kashmironline.net] or contact us at [info@kashmironline.net].
