Description
Course Title: Starter Digital Marketing
Course Overview: The “Starter Digital Marketing” course is designed for beginners who want to explore the fundamentals of digital marketing. This course provides a comprehensive introduction to key digital marketing channels and techniques.
Course Outline:
Module 1: Introduction to Digital Marketing
- What is digital marketing?
- The role of digital marketing in today’s business landscape
- Overview of digital marketing channels
Module 2: Website and SEO Basics
- Creating and optimizing a website
- Introduction to search engine optimization (SEO)
- On-page and off-page SEO techniques
Module 3: Social Media Marketing
- Understanding popular social media platforms
- Creating and managing social media profiles
- Content creation and posting strategies
Module 4: Email Marketing
- Building and managing email lists
- Crafting effective email campaigns
- Measuring email marketing success
Module 5: Pay-Per-Click (PPC) Advertising
- Introduction to PPC advertising
- Setting up and managing PPC campaigns
- Measuring PPC campaign performance
Module 6: Content Marketing
- Content creation and marketing strategies
- Blogging, video marketing, and content distribution
- Content marketing best practices
Module 7: Analytics and Data-Driven Marketing
- Introduction to web analytics
- Measuring the effectiveness of digital marketing campaigns
- Using data to make informed marketing decisions
Module 8: Social Media Advertising
- Paid advertising on social media platforms
- Creating and optimizing social media ads
- Social media advertising best practices
Module 9: Final Digital Marketing Project
- Applying knowledge to design a digital marketing campaign
- Campaign implementation, monitoring, and reporting
- Feedback and review of the project
Course Duration:
- The course is typically conducted over 10 weeks, with a total of 40 hours of instruction.
Pricing:
- The course fee is INR 15,000, which includes all course materials, access to digital marketing tools, and instructor support.
- Early-bird registration offers a 10% discount on the course fee.
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